Accenture - COBE: Code of business ethics chatbot

Logo / Branding

Accenture’s Code of Business Ethics department wanted to create a chatbot to help employees get quick answers around appropriate business behavior. They really liked the idea of naming the bot, COBE based on the acronym C.O.B.E. (Code of Business Ethics). I created a logo mark and designed a chatbot experience around the mark, including what some of the internal communications could feel like. I liked the idea of using a target-like talk bubble because the whole idea is trying to zero in on an answer. I thought the talk bubble could also morph into other forms to showcase expressions of communication.

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