Camchi Kimchi

Anytime someone approaches me with almost zero aesthetic parameters on what they want and simply say “I love your work. Just make it that cool!”, then i’m all in! This project was for a young man beginning his venture into the kimchi food space. His name is Cam and he wanted to showcase his style of kimchi with “midwest roots”. The company, “Camchi Kimchi”. I developed a logo based on my poster style and gave hime various lock ups to utilize in different physical and digital spaces. I also displayed how the brand could be incorporated into merchandise like hats and shirts.