Dusty Groove

To celebrate Dusty Groove’s 20th anniversary, I created two distinct commemorative designs centered around playful, collectible brand ephemera. The project focused on developing unique anniversary logo lockups that could flex across a range of physical applications, including t-shirts, matchbooks, buttons, and custom turntable slipmats.

The goal was to capture the personality and deep musical culture surrounding Dusty Groove while creating objects that felt authentic, memorable, and fun for longtime customers and collectors. Each design direction balanced nostalgia, record-store culture, and bold graphic expression, resulting in a cohesive set of anniversary merchandise designed to live both as functional objects and collectible keepsakes.