Dusty Groove

Many moons ago I used to work at Reckless Records with Rick Wojcik. He wanted to branch out and create his own record shop business but specialize mainly in Jazz, Soul, and R&B. He asked me to design a logo for the company when he started the business in a small apartment space for mail order only. Twenty years later he owns and operates arguably the biggest rare groove record shop in the world.

One of Rick’s strengths is his flexibility with the original mark. He isn’t overly precious about it and is open to evolving the brand in thoughtful ways. I recently designed a T-shirt for the shop inspired by vintage music trade magazines and old phone book ads. The design was very well received and has since been extended across tote bags, coin trays, and even the storefront signage.