fidipidi

fidipidi, aside from being a portmanteau of serendipity and Pheidippides, is a Facebook application that allows you to create real-world greeting cards with Facebook photos that get sent through the U.S. Postal Service for delivery to real human beings. I worked closely with another Visual Designer to develop the brand and translating that into the fundamental interactions of the app.

AWARD – IAC, Internet Advertising Competition 2011 Winner: Best Social Media Campaign