Fjord

I lead the effort in designing the layout and editorial imagery for these two companion pieces. Both the “Introduction to Your Fjord Journey” and the “Fjordian Handbook” are meant to be part of the welcome packet for new joiners to the Fjordian and Accenture worlds. I worked closely wth content owners and pushed them to consolidate and simplify the messaging to work with Fjord’s mantra of “elegant simplicity”. It was also my idea to flip Fjords use of nature imagery (seen in a lot of their branded materials) and showcase “tools” that aide in traveling that landscape, thus the imagery of boots, camping equipment, etc. It was very well received within the organization.