Flinn Scientific

Flinn Scientific is a leading provider of chemical and biological supplies, safety equipment, and educational kits for schools. As part of a broader brand evolution, I refined the company’s identity by updating the logo and simplifying the name to Flinn. After an informative brand workshop with the client, I developed a bold, energetic expression system designed to feel more youthful and engaging, while supporting a wide range of applications. The work culminated in a comprehensive brand book to guide implementation and future growth. Positioned as an energized partner, Flinn now inspires curiosity and ignites wonder in classrooms through passionate support and innovative solutions.

Flinn’s classroom posters are widely used by teachers and students. These stylized animal illustrations bring educational and safety content to life, turning essential guidance into something students actively engage with. Using Krea AI, I refreshed a series of character illustrations to align with the updated brand system and ensure visual consistency. I also developed prompt frameworks to enable the Flinn team to extend the illustration system independently.