PureSoul Presents

PureSoul Presents is a nationwide collective of performers dedicated to creating phenomenal musical experiences. While deeply grounded in the electrifying history of Soul, Jazz, and early Rock ‘n’ Roll, PureSoul crafts unforgettable, multi-sensory live concert experiences—whether rocking packed concert halls, summer festivals, or a private event.

The ask was to create a logo for the collective grounded with a feeling of its Soul / Jazz roots but with an with edginess that tips its fedora to Rock ‘n’ Roll. I created a few black and white options and presented those to the group before introducing color.

Once the final logo was chosen, I added color and provided a couple of assets to demonstrate how the mark could work in different contexts, including without “Presents”.